Monday, July 9, 2012

Recent trend in software industry startups - involving Travel and Social Media

Social Media has recently changed the way people interact with Internet. As human being extremely enjoys social importance, during the 90's this is something that was missing from the internet world. There must be many attempts to solve this, but until Friendster it was almost unknown to the general mass. Again Myspace changed the way how people stored their content on the Internet and also communicated with friends. But until Facebook and Twitter probably the whole concept of social media was blurry to us. These are the sites who clearly defined how the whole social media should look like and also how they themselves can sustain over time.




Recently Pinterest has once again revolutionized the people share pictures over the net. By making its interface 100% visual i.e.  screen full of pictures it has seen a tremendous growth for the last 6 months. Currently it is a site which is growing more than any other website in the world. Pinterest effectively found a gap between Twitter and Facebook i.e. between tweets, retweets, shares and likes. Since a picture describes more than 100 words, Pinterest concentrated on the fact of sharing pictures and resharing pictures and pinning them on ones personal pinboard. It has now established itself as the Twitter of pictures.

Pinterest theme has also created a buzz over how the presentation layer should look and function. With Facebook integration and skillfully utilization of the real estate of their home page, full of visual contents, it has generated a race for other websites to follow the same footsteps. Recently Wanderfly.com redesigned their site to adapt the Pinterest like look and feel. Many other sites like Trippy, Gtrot, Gogobot are following the same pattern of Pinterest. This is clear that though we like review of experts, but word of mouth and comments from known people and more over visually looking at things attracts more people over words. Drupal, Zoomla, WordPress and many other free Content Management Systems (CMS) has started to develop Pinterest themes so that it can be integrated to websites. I guess these guys felt the demand of the themes that might be coming.

With all of these going on the main question that flows in my mind is how affective are all of these to solve our specific requirements on the internet. With such a load of information punped by a large audience all over the world, how effective it will be when we simply search for a "weekend trip from Kolkata". Will Pinterest, Facebook, Wanderlfy etc give me any valuable information, or will it just give me random things related to Travel. Do we still need to goto Google.com and search 100′s of sites and blogs to get a simple answer as to what to do over the weekend? Probably it would have been much easier to ask a learned person and get an answer quickly rather than spending hours over the internet.

It would interesting to see how these entrepreneurs are trying to change the way we plan our vacations. Here are a list of sites that are mentioned in this article.

--- social ---
facebook.com
pinterest.com

--- Travel sites ---
gogobot.com
wanderfly.com
trippy.com
traveltriangle.com

--- CMS ---

drupal.com
zoomla.com

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